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Fairly Made


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Fairly Made

First investment

June 2022


Paris, France
Supply chain visibility and impact measurement for the fashion industry

French climate tech startup Fairly Made® is on a mission to reduce the environmental footprint of the hugely polluting fashion industry. Through its proprietary SaaS platform, the company allows brands to map their supply chains, providing transparency and impact data down to the individual product. The impact data can then be communicated to consumers through a web-based API or through QR codes printed on labels. Fairly Made’s technology empowers both the brand and the consumer to make sustainable choices.


What value does ETF Partners' investment and hands-on involvement bring?


ETF has already been able to support with building out a world class board, adding a co-founder from a previous ETF portfolio success; Enablon. In addition, ETF is supporting the company in its growth strategy in France and beyond, as well as advising on maximising and monitoring impact.

Partnering with ETF was an obvious choice and we were immediately convinced by their shared values. As one of the leading climate investors, ETF Partners has proven a longstanding and historic commitment to sustainability that exists through a willingness to encourage companies with an ambitious mission. The €5 million investment will continue our growth in France and help meet the regulatory challenges that lie ahead. From 2023, we plan to expand to new markets in Europe and the rest of the world.
Laure Betsch CEO and co-founder

More from our portfolio

Future Mobility  -  Shipzero , Urbantz , Vulog , Zeelo , Shippeo , Basemark , DeepSea Technologies* 
Energy Transition  -  Dexter Energy , Flyability , QOS Energy* , Greenbird* , Wirepas 
Responsible Consumer  -  Hellas Direct , Fairly Made , Enablon* , Gen Phoenix , Tomorrow , SOS Accessoire 
Sustainable Food  -  AIPERIA , Phenix , The Modern Milkman