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Hellas Direct


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Hellas Direct

First investment

December 2023


Athens, Greece
Innovative, digital insurance provider for Central and Southern Europe

Hellas Direct is a next-generation, full-stack insurance company with more than 900,000 customers, offering car, motorbike, and home insurance as well as mobility financing solutions. Currently operating in three countries, Greece, Cyprus and Romania, the company is planning its next step in underserved markets across Europe.

Empowered by cutting-edge technology and artificial intelligence, Hellas Direct is dedicated to innovating with purpose. The company always puts the customers at the centre of everything, providing exceptional service and personalized and affordable insurance solutions.


What value does ETF Partners' investment and hands-on involvement bring?


We are thrilled to partner with ETF Partners. Their support will be crucial in accelerating our mission to integrate sustainability and resilience into our insurance products. As we look to the future, we are more committed than ever to innovating and delivering solutions that address the growing risks and urgent challenges of climate change. Now is the time for action!

We are very happy to announce the support of ETF Partners in Hellas Direct. We consider it another opportunity to reinforce our current activities and deliver our next steps in markets that tend to be overlooked by global powerhouses. Our aim is to always innovate and use technology as a competitive edge for our customers' and partners’ benefit.
Emilios Markou Co-Founder & Co-CEO

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Energy Transition  -  Dexter Energy , Flyability , QOS Energy* , Greenbird* , Wirepas 
Responsible Consumer  -  Hellas Direct , Fairly Made , Enablon* , Gen Phoenix , Tomorrow , SOS Accessoire 
Sustainable Food  -  AIPERIA , Phenix , The Modern Milkman