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ETF Digest

Traceability in Fashion: 3 Reasons Why Brands Must Embrace It


11 January 2024


A compelling article from our portfolio company, Fairly Made® which underscores the critical role of traceability in the fashion industry. In an age where transparency has become a cornerstone for trust and authenticity, brands are called upon to fully embrace the concept of supply chain traceability. ♻️🌱

Why is traceability so crucial? Fairly Made sheds light on this topic by highlighting three key reasons. From reducing environmental impact to ensuring ethical labor practices and building consumer trust, the benefits of a transparent supply chain are manifold.

This enlightening piece goes beyond the surface, delving into real-world examples and offering actionable insights for brands seeking to navigate the path towards greater transparency. It’s a must-read for anyone invested in the future of sustainable and ethical fashion.

Let’s be part of the change we want to see in the fashion industry. Let’s champion sustainability, uphold ethical practices, and promote transparency at every step of the supply chain.

Read more HERE.