We bring intelligence, experience, connections and smart financial investment to the table.
We invest in cutting-edge companies across Europe that are changing the world.
We are driven by the belief that innovation offers compelling answers to the most pressing problems facing the world – achieving sustainable prosperity.
Connect with ETF Partners.

We'd love to hear from you. Drop us an email, give us a call or follow us on LinkedIn, Medium or Twitter.
ETF Digest

Fairly Made® raises €5 million to help fashion brands deliver on sustainability commitments


14 October 2022

– The round is led by European sustainability venture capital firm ETF Partners and followed by French-American fund Le Fonds by FrenchFounders
– Investment will support Fairly Made®’s expansion in Europe and establish its position as a leader in the active and increasingly vital sustainable fashion market

French climate tech startup Fairly Made® is on a mission to reduce the environmental footprint of the hugely polluting fashion industry. Through its proprietary SaaS platform, the company allows brands to map their supply chains, providing transparency and impact data down to the individual product. The impact data can then be communicated to consumers through a web-based API or through QR codes printed on labels. Fairly Made®’s technology empowers both the brand and the consumer to make sustainable choices.

Paris, France, October 3rd, 2022:

ETF Partners has led a €5 million investment in startup Fairly Made®, with participation from Le Fonds by FrenchFounders.

Since its launch in June 2018, Fairly Made® has enabled fashion brands to successfully map their supply chains and better understand their impact. It is an increasingly vital undertaking since consumers are increasingly demanding sustainable options and regulations are currently evolving at both French and European levels to require brands to indicate the traceability of their products and an additional environmental score.

By January 1st 2023, brands with a turnover of over €50 million will have an obligation to communicate to consumers the traceability of their supply chains, the presence of plastic microfibers and recycled materials in their products, as well as their levels of recyclability.

The Fairly Made® SaaS platform empowers brands to swiftly meet these expectations by collecting and analyzing their data to view a comprehensive product score; make progress on supplier traceability; and communicate easily to the end consumer thanks to QR codes, e-commerce widgets and API connections.

Fairly Made® founders Laure Betsch and Camille le Gal realized this was going to be an incredible challenge while working at brands including H&M, Louis Vuitton and Chanel. They understood that traceability and impact measurement must be made possible on a larger scale. Since then, they began forming Fairly Made® and received their first round of financing from business angels in June 2021, which strengthened their platform to allow for the inclusion of its calculation and display tool. Today, the platform enables the secure collection of data from all stakeholders, providing clear information to brands and ultimately facilitating their CSR commitments and the growing demands of their consumers.

Caring about women empowerment in the entrepreneurship world, Laure Betsch and Camille le Gal are invested in groups such as Sista and Willa to support females in tech. Fairly Made® is hosted in La Caserne the Europe’s largest sustainable fashion accelerator hub, a great place gathering change makers and fashion brands.

The Fairly Made® team serves global brands, from famous retailers to luxury groups such as LVMH, Asphalte, Sandro, Maje, Claudie Pierlot, Balzac Paris, Ba&sh, Des Petits Hauts, and Mr Moustache, among others.

"Partnering with ETF Partners was an obvious choice and we were immediately convinced by their shared values.
As one of the leading climate investors, ETF Partners has proven a longstanding and historic commitment to sustainability that exists through a willingness to encourage companies with an ambitious mission. The €5 million investment will continue our growth in France and help meet the regulatory challenges that lie ahead. From 2023, we plan to expand to new markets in Europe and the rest of the world.
Fairly Made
Our goal at ETF Partners is to find passionate, mission driven founders and enable them to make their ambitious visions a reality. The fashion Industry is in desperate need of sustainable solutions and we believe In Laure and Camille, with the rest of the Fairly Made® team, to deliver significant and tangible impact on the industry. Our support and investment will allow Fairly Made® to embark on an exciting new chapter in their journey and take their pioneering technology global.
ETF Partners

Note to editors

For further information, please contact:

Courtney Glymph
[email protected]
Communications, ETF Partners

Colombe Morisseau
[email protected]
Communications, Fairly Made®

About ETF Partners
Founded in 2006, ETF Partners supports talented entrepreneurs and management teams with investment capital and experience. Our funds come from institutional investors, global corporations, and family offices. We create value by investing in technology companies that make a difference. We call it Sustainability through Innovation.
For further details, visit https://etfpartners.capital

About LeFonds by FrenchFounders
Founded in 2021, LeFonds is an early-stage venture partner focused on bringing FrenchFounders community power to support global ambition.
For further details, visit https://www.lefonds.vc/ ; https://www.frenchfounders.com/

About Fairly Made®
Fairly Made® is a green tech startup created in 2018 to improve the impact of the textile industry.
Its mission is to improve brands’ purchasing practices from an environmental and social perspective, through the analysis of their products and production chains by our tech platform.
For further details, visit https://www.fairlymade.com