– The round is led by European sustainability venture capital firm ETF Partners and followed by French-American fund Le Fonds by FrenchFounders
– Investment will support Fairly Made®’s expansion in Europe and establish its position as a leader in the active and increasingly vital sustainable fashion market
French climate tech startup Fairly Made® is on a mission to reduce the environmental footprint of the hugely polluting fashion industry. Through its proprietary SaaS platform, the company allows brands to map their supply chains, providing transparency and impact data down to the individual product. The impact data can then be communicated to consumers through a web-based API or through QR codes printed on labels. Fairly Made®’s technology empowers both the brand and the consumer to make sustainable choices.
Paris, France, October 3rd, 2022:
ETF Partners has led a €5 million investment in startup Fairly Made®, with participation from Le Fonds by FrenchFounders.
Since its launch in June 2018, Fairly Made® has enabled fashion brands to successfully map their supply chains and better understand their impact. It is an increasingly vital undertaking since consumers are increasingly demanding sustainable options and regulations are currently evolving at both French and European levels to require brands to indicate the traceability of their products and an additional environmental score.
By January 1st 2023, brands with a turnover of over €50 million will have an obligation to communicate to consumers the traceability of their supply chains, the presence of plastic microfibers and recycled materials in their products, as well as their levels of recyclability.
The Fairly Made® SaaS platform empowers brands to swiftly meet these expectations by collecting and analyzing their data to view a comprehensive product score; make progress on supplier traceability; and communicate easily to the end consumer thanks to QR codes, e-commerce widgets and API connections.
Fairly Made® founders Laure Betsch and Camille le Gal realized this was going to be an incredible challenge while working at brands including H&M, Louis Vuitton and Chanel. They understood that traceability and impact measurement must be made possible on a larger scale. Since then, they began forming Fairly Made® and received their first round of financing from business angels in June 2021, which strengthened their platform to allow for the inclusion of its calculation and display tool. Today, the platform enables the secure collection of data from all stakeholders, providing clear information to brands and ultimately facilitating their CSR commitments and the growing demands of their consumers.
Caring about women empowerment in the entrepreneurship world, Laure Betsch and Camille le Gal are invested in groups such as Sista and Willa to support females in tech. Fairly Made® is hosted in La Caserne the Europe’s largest sustainable fashion accelerator hub, a great place gathering change makers and fashion brands.
The Fairly Made® team serves global brands, from famous retailers to luxury groups such as LVMH, Asphalte, Sandro, Maje, Claudie Pierlot, Balzac Paris, Ba&sh, Des Petits Hauts, and Mr Moustache, among others.