Fairly Made
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Fairly Made UpdatesFirst investment
June 2022HQ
Paris, FranceFrench climate tech startup Fairly Made® is on a mission to reduce the environmental footprint of the hugely polluting fashion industry. Through its proprietary SaaS platform, the company allows brands to map their supply chains, providing transparency and impact data down to the individual product. The impact data can then be communicated to consumers through a web-based API or through QR codes printed on labels. Fairly Made’s technology empowers both the brand and the consumer to make sustainable choices.
What value does ETF Partners' investment and hands-on involvement bring?
ETF has already been able to support with building out a world class board, adding a co-founder from a previous ETF portfolio success; Enablon. In addition, ETF is supporting the company in its growth strategy in France and beyond, as well as advising on maximising and monitoring impact.
Partnering with ETF was an obvious choice and we were immediately convinced by their shared values. As one of the leading climate investors, ETF Partners has proven a longstanding and historic commitment to sustainability that exists through a willingness to encourage companies with an ambitious mission. The €5 million investment will continue our growth in France and help meet the regulatory challenges that lie ahead. From 2023, we plan to expand to new markets in Europe and the rest of the world.Laure Betsch CEO and co-founder