The startups that could close the greenwashing loopholes
One of the biggest challenges in the fight to meet net-zero is how companies can accurately measure their carbon emissions and that of their suppliers and customers. The task of carbon accounting is vast and complex, but vital, if companies want to be truly carbon neutral and not be accused of “greenwashing.”
“The process of measuring carbon needs a revolution similar to fintech’s”, writes Parmy Olson in a recent article for Bloomberg Opinion.
One of the companies at the forefront of this revolution is our portfolio company Normative.io, a leading carbon-accounting company. Normative provides science-based carbon accounting software and tailored advice from net zero experts that enables companies to accurately track their scope 1, 2, and 3 emissions and reduce their carbon footprints.
You can read the full article HERE.