ETF Digest
Sustainability vs. business growth: dispelling the myth of trade-offs

Posted
3 April 2025
Categories
“Sustainability as a profit driver, not a cost centre”. This paradigm shift highlighted by our portfolio company Normative.io resonates deeply with forward-thinking organisations.
Normative.io’s recent article tackles pressing challenges: combating sustainability fatigue, reframing environmental initiatives as growth opportunities, and developing strategies that benefit both business and planet.
As investors, we’ve witnessed firsthand how companies that integrate sustainability into their core operations outperform their peers. Normative.io provides the data-driven approach needed to transform environmental stewardship into competitive advantage.
Explore their full analysis HERE.