ETF Digest
Modern Milkman to collect unwanted electronics and toys with deliveries.
Posted
18 February 2026
Categories
Great coverage in The Guardian this week for our portfolio company The Modern Milkman, which has launched a new doorstep collection service for unwanted electronics and toys.
The concept is elegantly simple. The same milkround that delivers fresh groceries in returnable glass bottles now picks up broken or obsolete gadgets and toys on the way back, partnering with recycling specialist EMR GROUP to ensure items are responsibly recycled or rehomed.
With the average UK household sitting on around 30 unused tech items, the need for a convenient solution is clear.
This is a natural evolution for a company that was founded on the principle of using the daily milkround to reduce waste. What started with returnable glass bottles to tackle single-use plastic has now expanded into tackling e-waste, with plans to add soft plastics and textiles next. It’s a powerful demonstration of how circular logistics infrastructure, once built, can be extended to solve adjacent environmental problems.
Modern Milkman exemplifies what sustainability through innovation looks like in practice: smart, scalable systems that make doing the right thing the most convenient option for consumers.
Read more HERE.