ETF Partners Investment Insights: Decision-making

At ETF Partners we are fascinated by the psychology of decision-making. At first glance it might seem like psychology is something of a tangent to our everyday work as a venture capital firm, but in fact decision-making is our daily work. We think that our mental processes are just as important to our success as our organisational processes. You might be thinking that psychology sounds a little academic and abstract, but frankly we think this stuff is vital – and more than a little interesting! This paper is an exploration of 'heuristics and biases', and their power to either magnify or undermine our
invaluable experience. We're choosing to distil and publish some of what we've learnt – with the aim of sharing our insights and stimulating debate within the industry.