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ETF Digest

Basemark helps to deliver augmented reality experience for one of the world’s leading premium car brands


18 February 2022


A hugely exciting announcement from our portfolio company Basemark who have contributed significantly to the development of new ground-breaking AR applications of BMW Group’s new iX. These new features help to increase the driving experience, comfort, and safety to a new level! Critically, they also greatly extend battery range!

The BMW Group’s augmented reality-powered applications set a new standard for driver experience, comfort, and safety. We are delighted that Basemark’s leading automotive software know-how resulted in AR implementations that fulfilled the concept of the BMW Group and asset requirements with great technical feasibility and high performance. We also collaborated to improve the BMW Group’s asset creation and delivery process, empowering both designers and developers, resulting in reducing time spent on development. The work also included providing support for concept exploration and simulation development of AR concept features,” says Tero Sarkkinen, CEO and Founder of Basemark.

Read more on today’s announcement HERE.