ETF Digest
A decade of Zeelo. What a milestone 🎉
Posted
11 February 2026
Categories
When we first invested in the company, the thesis was clear: millions of people outside major cities were underserved by public transport and entirely dependent on their cars. Zeelo saw an opportunity to change that by using smart routing technology and data analytics to build shared mobility services that could genuinely compete with the convenience of driving.
Ten years on, that bold vision has become a global operation spanning the UK and US, delivering over 15 million rides, taking thousands of cars off the road, and helping organisations from Tesco to Ocado Group offer their people a smarter, greener commute. Along the way, Zeelo also launched the UK’s first fully electric employee commute service, a tangible step in their goal to operate a fully electric fleet by 2030.
Zeelo embodies what we mean by sustainability through innovation: technology that doesn’t just reduce emissions, but creates a better, more accessible transport experience for the people who need it most.
A huge congratulations to Sam Ryan, Barney Williams and the entire Zeelo team. Here’s to the next ten years of redefining mobility.
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