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ETF Digest

The Modern Milkman raises £5m from ETF Partners, accelerating sustainable grocery shopping in the UK


13 January 2021
  • ETF Partners invests to support The Modern Milkman’s fast-growing plastic free groceries delivery service
  • The investment will enable The Modern Milkman to accelerate its ambitious growth plans in 2021

13 January 2021, London, UK – ETF Partners (The Environmental Technologies Fund) today announces a £5m investment in The Modern Milkman (TMM), a fast-growth UK startup committed to building a more convenient and sustainable approach to grocery shopping. The Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging.

The investment tallies with ETF Partners’ mission to fuel digital innovation in sustainable European start-ups.

TMM’s operational excellency, digitally advanced delivery platform and customer-centric approach has allowed the business to grow its revenue by 10x in 2020. With the new financing, TMM will expand beyond Northern England across the UK, fulfilling its target to help consumers shift away from single-use plastic and lead a sustainable lifestyle, without compromising on convenience. To date, TMM helped reduce more than nine tons of single-use plastic.

The funding decision follows a transformative year in the grocery industry, as demand for food deliveries soared as a result of the COVID-19 outbreak and an increasing number of UK consumers shopped online.

Simon Mellin, Founder and CEO of TMM, stated, “ETF was the obvious choice of investor for us and we’re thrilled to have their support as we move into the next phase of our journey. We believe their insight, skill and experience in the sustainability space will help us deliver the positive impact we strive to have on the environment at pace, as we move forward with our expansion plans across the UK over the course of 2021.”

Tomer Strikovsky from ETF Partners adds, “In today’s world, many of us are looking to reduce our environmental impact on the planet, but convenience remains key to daily life. In today’s world, many of us are looking to reduce our environmental impact on the planet, but convenience remains key to daily life. The team at TMM have masterfully responded to the ever-changing nature of consumer requirements, and thus have experienced significant growth over the past year.

We have full confidence that TMM will play an important role in changing how we consume food, and we continue to be impressed by the founders and their commitment to sustainability.”

About ETF Partners: ETF Partners supports talented entrepreneurs and management teams with investment capital and experience. Their funds come from institutional investors, global corporations and family offices. We create value by investing in and supporting great European companies that deliver Sustainability Through Innovation.”


About The Modern Milkman: The Modern Milkman started as a local milkround inspired by David Attenborough’s Blue Planet and the need to reduce plastic waste.  As a purpose-driven business, we are committed to making a positive impact on the planet and the communities we serve.  The Modern Milkman’s mission is to revolutionise consumer habits by delivering fresh ways to return and reuse packaging, shop ethically, and feel good about convenience. Our milkrounds deliver 3 times a week and are easily managed online through our tech, so that shopping sustainably is convenient and accessible.