ETF Digest
Exciting to see iconic fashion house KARL LAGERFELD embracing their partnership with our portfolio company Fairly Made®!
Posted
19 August 2025
Categories
Exciting to see iconic fashion house KARL LAGERFELD embracing transparency and sustainability through their partnership with our portfolio company Fairly Made®!
This collaboration demonstrates how luxury fashion brands are evolving beyond aesthetics to embed genuine sustainability into their DNA. When a house as prestigious as Karl Lagerfeld chooses to work with innovative traceability solutions, it sends a powerful signal across the entire industry.
Fairly Made®‘s technology enables brands to track and verify their supply chains with unprecedented transparency – something consumers increasingly demand and investors like us actively seek in our portfolio companies. It’s not just about looking good anymore; it’s about doing good while looking good.
What we’re seeing here is the intersection of heritage craftsmanship and cutting-edge sustainability tech. Fashion houses built on decades of creative excellence are now partnering with the next generation of innovators to ensure their legacy includes environmental stewardship.
This partnership proves that traceability and sustainability aren’t just trends – they’re the new standards of excellence in fashion. At ETF Partners – we are proud to support Fairly Made® as they help reshape how the industry approaches transparency and responsibility.
The future of fashion is transparent, traceable, and undeniably stylish!
Read more HERE