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ETF Digest

Fairly Made’s Mission Report 2025

Posted

19 August 2026

Categories

Transparency now creates tangible value for fashion brands. That is the argument our portfolio company Fairly Made® makes in its Mission Report 2025.

As co-founders Laure Betsch and Camille Le Gal set out, 2025 was a year in which Omnibus discussions in Europe and the weakening of several US and EU sustainability rules left compliance looking like unstable ground. The brands that had already invested in product-level data were the ones able to anticipate risk and show their impact.

Fairly Made® traced 78,633 products, a 40% rise, and completed more than 60,500 life-cycle assessments. Digital Product Passports on the platform drew 180.7 million views, thirteen times the year before. The average carbon intensity of a T-shirt measured on the platform has fallen from 5.33 kg to 3.71 kg CO₂eq since 2023.

That is what farm-to-garment mapping looks like when it starts to compound. The new Supply Chain Intelligence module now ties that traceability data to social, environmental and geopolitical risk, which is how a mapped supply chain becomes one a brand can run.

Credit to Laure, Camille, and the entire Fairly Made® Made team. The full report HERE.