The shared mobility service for underserved areas


London based Zeelo, provides a personalised shared mobility service for underserved areas using superior data analytics and exceptional service. Zeelo builds routes using a unique AI-powered algorithm, RINA (Route Integration Navigation Algorithm) and a customer-centric approach to deliver a service that beats the convenience of driving a car. Over 70% of Zeelo users normally drove the route. The Zeelo platform integrates with an executive vehicle fleet of over 20,000 high-quality coaches across the UK in order to serve demand. Zeelo was founded by Barney Williams, Sam Ryan and Dani Ruiz after selling their first business JumpIn – a taxi booking and sharing app – to Addison Lee.


Sam Ryan

Co-Founder & CEO, Zeelo

"ETF share our vision for how we are moving people out of cars and into shared transportation. They are well-connected and supportive investors, providing considered advice in an industry that is changing quickly."

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